Aliée is a Paris Society Collection hotel, offering a multi-layered experience, located on the shores of the Golden Horn within the 600-year-old cultural heritage of Tersane İstanbul—once the heart of the Ottoman naval shipyards, now reimagined as a contemporary hub for art, culture, and urban life. The hotel sits within this contemporary urban fabric, thriving on the distinctive richness of its surroundings.

Our work focused on shaping a coherent visual and narrative system, ensuring consistency. Our scope of work included brand identity design, creative concept development, and communication strategy, alongside the design and content for advertising campaigns, digital platforms, welcome kits, and in-room and amenities applications.