Building a contemporary hotel identity rooted in İstanbul’s layered history, expressed through narrative design and curated art.
Client
Curio by Hilton
Project
Hotel, 2024
Service Provided
Experience Design & Branding
Info
Altunizade Suites Istanbul is located on historic grounds once home to Altunizade Zühtü Paşa, an Ottoman figure known for his commitment to art, culture, and refined living. His appreciation for aesthetics and craftsmanship—shaped by İstanbul’s cosmopolitan character—forms a subtle reference point for the hotel’s contemporary identity.
Building on this legacy, we developed the brand narrative and visual identity for the hotel, expressing these values through a contemporary hospitality language. The visual language reflects a setting shaped by art, local heritage, and layered stories, expressed through carefully considered details.
Beyond branding, our work extended into art consultancy and commissioned artworks for the hotel’s rooms and public spaces. In collaboration with contemporary artists, we curated a collection that reflects the layered character of İstanbul, where texture, light, and story coexist.
Scope of Work
Naming & Brand Narrative Development
Creative Direction & Visual Language Development
Brand Identity Design
F&B Concept Identity
Packaging & Guest Experience Design
Print & Digital Collateral
Photography & Production Supervision
Art Consultancy




