Envisioned by Mesa Mesken, Kent Etiler is a large-scale urban transformation project located in the Etiler district of İstanbul. On the digital side, our work extended to website design, marketing videos, and digital campaigns, reinforcing Kent Etiler’s positioning within İstanbul’s the heart of the city. Designed as an integrated destination, Kent Etiler is an urban icon with its shared social spaces, cafés, retail areas, and community-focused amenities.

We were engaged at a strategic level to develop the corporate brand naming and identity while providing overall concept consultancy to ensure alignment across its residential, commercial, and social components. Our role also included defining strategies for corporate areas, retail spaces, and shared community zones, ensuring a holistic approach to communication.

In parallel, we developed a range of brand assets and communication materials, including catalogues, outdoor campaigns, and signage, supporting the project’s presence across both physical and media environments. On the digital side, our work extended to website design, marketing videos, and digital campaigns, reinforcing Kent Etiler’s positioning within İstanbul’s evolving urban landscape.