The Golden Horn’s waterfront is being redefined in Istanbul. As a luxury hospitality brand rooted in Turkish hospitality and operating across Europe, Russia, the Middle East, and Africa, Rixos extends its residential offering to Tersane İstanbul, bringing its lifestyle approach into a long-term living environment.

Within this mixed-use development, we worked on defining a clear brand strategy for the residences, ensuring alignment with the destination while establishing a distinct residential identity. Our role focused on the development of the corporate brand identity, as well as the creation of content for marketing materials and advertising campaigns.