We partnered with Tersane İstanbul as the creative agency for a large-scale urban transformation project, redefining the historic Ottoman shipyards along the shores of the Golden Horn as a contemporary cultural and lifestyle destination, and re-opening the site to public access for the first time in over 600 years.

The project required a multi-faceted communication approach, encompassing the positioning of gastronomic destinations, hotels and residences, retail and entertainment spaces, museums, and a year-round programme of cultural events. Rather than approaching each component separately, we worked across all zones of the development to shape a unified and coherent narrative.

Throughout the process, our focus was on defining an overarching destination concept that connected each component under a single vision. This allowed every zone to retain its own character while contributing to a clear and integrated positioning for Tersane İstanbul as a whole.

Our scope of work included the development of the project’s corporate identity, website, promotional films, and prestige publications. In parallel, we led the positioning and coordination of Contemporary Istanbul at Tersane İstanbul; a well-known art event that showcases various artist disciplines from around the world, including its gala dinner that marked the destination’s first public opening, welcoming over 50,000 visitors over the course of the week-long event.