Following the tourism strategies and policies established by the Ministry of Culture and Tourism, TGA is responsible for handling all promotional, marketing, and communication activities to achieve Türkiye’s tourism objectives.

Since its establishment, we have served as TGA’s official content agency. As of 2025, we also act as its Official Communication Agency.

In this role, we provide guidance across both traditional and digital media marketing strategies. We produce comprehensive content, including articles, guides, and advertorials, showcasing Türkiye’s cultural and touristic assets in leading regional and global media, including The New York Times, The Washington Post, The Wall Street Journal, and Le Monde, targeting international audiences with precision.